EDITORIAL IMAGES

Illustrating a Story

Editorial photos and Videos document real-life issues, current events, and stories of human interest in a truthful manner. They lend visual context to a story. Model/property releases are not applicable in such a scenario.

CREATIVE IMAGES

Powering Creativity

Commercial or creative images are used to promote a vast range of products and services worldwide. They communicate an aspirational concept or idea, making them a powerful tool for advertising. Commercial images require a property/model release to be signed.

Editorial Vs Creative

We, at Rewa Images, focus on both Commercial and Editorial content.

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EDITORIAL CONTENT

Can only be used for editorial purposes (Usage documenting newsworthy content)

Very minimal editing like cropping, exposure adjustments and conversion to black and white are acceptable

Importance given for factual descriptions, including location, date, and description of the photograph

❌Cannot be used to sell, promote, or monetize a business, product or service

❌Cannot be used for commercial, promotional, advertorial or endorsement purposes

CREATIVE CONTENT

Can be used to sell, promote, or monetize a business, product or service

Can be creatively enhanced or manipulated in editing software (Digital Art and Vectors can be submitted as Creative content)

❌ Creative content should not contain logos, business names and recognizable people without model/property releases

Can be used for advertising, websites, blogs, presentations, video productions subject to agreement